Architecture, Technical

BMW S 1000 RR VR

Virtual Reality, Product Interaction, Architecture, Storytelling

The New S 1000 RR

This application is a virtual reality presentation of the latest S 1000 RR motorcycle from BMW Group. Originally launched in 2009, the supersport bike’s third generation has significantly improved performance over its predecessors: one second faster on the track, more than 10 kg lighter and easier to control. It also offers a more user-friendly design and maximum controllability and ridability.


The VR application consists of two separate scenes. The main scene introduces the new bike through a series of reverse explosions of the motor and outer parts. The player then proceeds on a journey through the motor at 1:500 scale.

The Motor & The Camshaft

The focus in the main scene lies on the S 1000 RR’s motor and its new features. With its newly developed 4-cylinder in-line engine, now 4 kg lighter than before, the new RR achieves an entirely new level of performance. The geometry of the intake and exhaust ports was further optimized and the motorcycle now comes with BMW ShiftCam Technology, an entirely new technology for BMW motorcycles which varies the valve timings and valve strokes on the intake side. A revised intake passage and a new exhaust system that is 1.3 kg lighter likewise contribute to increased overall performance. Ridability and sprint capability benefit from a substantially increased torque across a wide engine speed range.


4,000 Parts in VR