Architecture, Technical

B. Braun Aesculap Spine VR

Virtual Reality, Product Interaction, Architecture, Storytelling


B. Braun Aesculap Spine VR is an interactive Virtual Reality application that offers an overview of lumbar spinal surgery using ENNOVATE® and XP®, two new products from B. Braun Melsungen AG.


B. Braun is one of the world’s leading providers of healthcare products today, supplying the global healthcare market with products and systems for anesthesia, intensive care, cardiology, extracorporeal blood treatment, and surgery, as well as providing services for clinics, physicians in private practices, and the home care sector.


Partners: DEJO-Media


The application features two interactive surgery sequences: ENNOVATE®, a new screw model for spinal cord surgery, and XP®, a new disk implant. Instruments were carefully rendered in Virtual Reality and programmed to allow a natural and precise interaction sequence.


Our team of architects created a responsive three-dimensional lobby to act as B. Braun’s visual identity in the virtual world. The lobby environment reacts to changes in user input and to scene transitions.


A special feature of the application is a level that represents the osseous tissue of the bone: Bone Land. Before entering the operating room to perform the implant surgery with XP®, the player changes to microscopic scale and travels through the bone structure. Bone Land is comprised of algorithmically generated 3D units.

Click and drag.