It’s all about speed and magic.
BMW’s fastest motorcycle like you’ve never seen it before.
The S 1000 RR sports motorcycle is a BMW master work. In its third generation, the improved performance due to highly innovative changes like the BMW ShiftCam technology cannot be understated. At NUMENA, we were tasked with developing a virtual reality application to both wow and showcase these technological advances. For starters, designed an entry fit for the main character: the motorcycle materializes in the form of a rain of parts, 4000 of them, individually animated in realtime. The parts then arrange themselves together to create the motor and the bike allowing you to experience the RR’s startling beauty and complexity. Partners: Dejo-Media.
The art of telling stories that combine technical information with a compelling immersive experience
Although something as technical as a motor is in the spotlight, we recognized the importance of using stories to connect with the audience. So we designed a virtual ride through the motorcycle. We magnified each part 500 times (that’s right!) and animated each key component of the motor. The player follows the path of an air particle: they enter the bike through the air intake, travel through the motor into the combustion chamber and out through the exhaust system.